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News: Etude House New Collection April 2013 - I'm Blooming & Dear Girl

Etude House always launch a new make up / skin care line every few months.
They are very innovative and creative, as leading brand in Korea, they never run out of ways to attract young people.

 This April, Etude House launch 2 new make up & cleansing lines: I'm Blooming (cleansing) and Dear Girl (make up).


I'm Blooming
I'M BLOOMING is new line focusing on cleansing from Etude offers a 100% organic and natural products, with its slogan Trust Me 7Free I'm Pure.
7 Free from harmful ingredients: Paraben, artificial color, mineral oil, talc, sulphate surfactant, benzophenone, formaldehyde.


 There are 3 kind of I'm Blooming Face Mist (L-R): 
Sebum Control Mist (Pure Green Tea), Brightening Mist (Essential Flower), Deep Moisture Mist (Canola Honey)
They are all so sweet and I can imagine the scent, will love it. After cleansing, this mist will help you refresh your face.

There are 3 different kind of I'm Blooming cleansing products (L-R):
Brightening wash-off gel (non foaming), Moisture cleansing foam (normal foam), and Clear cleansing water (just water).
It's very unique on how different they are but the function is the same, you can choose which one suits the best for you.
 
To help the cleansing with gel and foam, Etude House also creates a cleansing tool, 
I'm Blooming Cleansing Dual Pad or cleansing sponge that has 2 sides with different purpose.
The white one is for exfoliating and the other one with holes for creating foam.

Cleansing tool for the water one can use this 5 layers I'm Blooming Cotton Pads.
Sure it will be nice and not easily got torn apart like other cotton pad.



Dear Girls
Source
This new make up line is very girly as its name Dear Girls, targeting young girls.
(L-R): Dear Girls Vitcara Long & Curl Mascara, Dear Girls Oil Control Pact (White), Dear Girls Be Clear Pact (Pink), Dear Girls Be Clear BB Cream (Pink), and Dear Girls Be Clear Moisturizer (White).
Dear Girls Lip Balm is a clear lip balm rather than tinted or colored.
There are 3 variants (L-R): Nourishing, Smoothen & Moist, and Shiny & Glossy.

Dear Girls Tint & Lip Balm is a new thing from Etude House.
As you know, using lip tint can cause chapped and drying lips. This comes with lip balm that helps to prevent unconditioned lips.
Comes with 2 colors, fuschia and pink.

As my previous post about Korean Make Up trend Straight Eyebrows & Aegyo Sal Eyes.
Etude House makes a trend by creating this Dear Girls Cute Eye Maker that can helps you achieve Aegyo Sal eyes.
It is a cute fat pocket under the eyes that makes you even younger and cuter.
Which one do you want to try?
Post your comments down below ^_^
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Comments

  1. Lauren renturquiseApril 26, 2013 at 12:34 AM

    Pingsan dehh liat brg2 nya etude, ngag abis2 mana lucu2 lg packaging nya >.<

    ReplyDelete
  2. Jessica Liani SuwitroApril 26, 2013 at 12:44 AM

    Me too.. Cepet banget lg kluar new itemsnya >_<

    ReplyDelete
  3. Lauren renturquiseApril 26, 2013 at 11:39 AM

    iya nih, dari etoinette, sweet recipe aja belom kelar nyobanya uda ada yang baru lagi :|

    ReplyDelete
  4. tira_misuApril 29, 2013 at 10:33 PM

    I've just ordered the I'M BLOOMING Sebum Control Mist and Dear Girls BB Cream and Pact. =D
    Also wanna try the I'M BLOOMING Cleansing Water and Dear Girls Cute Eye Maker. ^^

    ReplyDelete
  5. Jessica Liani SuwitroApril 29, 2013 at 10:53 PM

    Me too, wondering the cute eyes maker. Hihi.. Let me know about it!

    ReplyDelete
  6. Donah D. SweetJellyBeanMay 15, 2013 at 2:24 AM

    This is killing me! Because now I just want want want that lip tint/balm! haha

    ReplyDelete
  7. Jessica Liani SuwitroMay 15, 2013 at 4:24 PM

    Etude never fails trying to get us buying them <3

    ReplyDelete
  8. Donah D. SweetJellyBeanMay 16, 2013 at 4:05 AM

    They don't, don't they? Now I'm looking at their lipsticks! haha

    ReplyDelete

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